Saturday, August 16, 2014

Where luxury meets style!


If you are planning to redecorate your home, upgrade your kitchen appliances or accessorise your bathroom, then step into housl!fe at Ishanya Mall at Yerawada, opposite Poona Golf Club. housl!fe is a pioneering concept to enhance lifestyles and homes. The 30,000 square feet store is spread across two floors and stocks 32 brands and 3000 products ——a veritable delight for connoisseur. Mahesh M, CEO Ishanya and housl!fe says, “Today’s customers have a taste for the good life. Both husband and wife have careers and disposable incomes. Some people keep an income aside to accentuate their home from time to time. Today’s buyer knows how to put home décor together. Their tastes also evolve with time and they keep upgrading home accessories. We want to provide solutions to these kind of buyers.” He adds, “For a long time, we were thinking of a space where customers can find a range of home products under one roof. housl!fe is a one-step solution for all home décor needs. Our aim is to provide exemplary and exquisite products to every home in India by providing national as well as international brands. housl!fe, brand atma is driven by design, driven by brands and driven by choice,” Asked why the store is called housl!fe?, Mahesh M said, “When we meet our family and friends, the first question we ask them is ‘How is life?’ The store name is a pun on this statement.” The products are divided into ranges to suit every taste and sensibility. There is Quetzel —solid wood designer home furniture; Luxus — modular wardrobes; Ramsons — kitchen accessories; Commune — dining and sofas; Magniflex — Italian memory foam mattress; Piel Comfort — sofas; Pedro Qrtiz — sofas; Tajoma — recliners; Nosttaalgia — solid wood hand carved furniture; Durian —living room; San Marco — wall furnishes and so on. Products by Pune-based brands such as Lorange by Roheena Nagpal and Radiance Kitchens are also on display at the store. For customers with quirky and exclusive tastes, there are brands such as Peacock Life – decor and lightings, The Artist – sculptures and murals, Siwa – furniture knick knacks, Commune-dining and sofas, Nosttaalgia - solid wood hand carved furniture, etc. There is a range of upholstery too for the customer with an eye for detailing, design, colour. “To guide them, we have a team of in-house interior designers and decorators. One can also get their furniture customised according to the required setting of their home,” said Mahesh M. Prices starts from Rs. 99 for simple wall ornaments, while customised design solutions are priced at Rs 2 lakh and above.

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