Shoppers, stop!

With festivals round the corner, you can do some shopping, sitting in your living room, with Star C J Alive, the 24- hours home shopping channel, says Barnalee Handique

You want to indulge in some shopping, but don't feel like stepping out of your home. Now how's that possible? It is, if you tune in to C J Star Alive, and order for whatever meets your requirement.
For the uninitiated, STAR CJ Network India is the result of a strategic partnership between STAR and CJ O Shopping, which is South Korea’s most successful home shopping business. The 24-hour shopping channel brings to you about 300 select premium branded products in three exciting categories like Home appliances and telecommunications, Fashion and skincare, Electronic goods and other lifestyle merchandise. Operating in a multimedia environment, including television, web and catalogue, it offers buyers across Maharashtra, Delhi, Chandigarh and certain nearby cities products which they could purchase from their home at their own convenience.
Says Paritosh Joshi, CEO, STAR CJ Network India Pvt Ltd, “We launched this channel a month back on STAR Utsav. There was a humongous response from viewers.We realised that home shopping has a great potential in our country. But earlier the distribution system was poor and untapped. Also, the visibility of the products was only in big cities. To purchase something of their liking, customers had to come all the way to a bigger city.”
In the initial stage, the channel got a very positive feedback and fast gained popularity. It witnessed 40,000+ consumers availing of its services. Premium brands like Satya Paul, Adidas, D'damas, LG, Corelle, Samsung, Benetton, Canon, Phillips, Morphy Richards, Tanishq, Reebok and Olay are among the channel’s brand partners.
Joshi says he wanted to change the mindset of the Indian customer, “Earlier, our knowledge of teleshopping was limited to a particular product, which was repeatedly shown on TV throughout the day. But the concept of homeshopping is an antithesis to teleshopping. It is a virtual mall where you can buy anything under the sun,” avers Joshi. Every product sold has an add-on, which adds to its value.
Based in Mumbai, this 24-hour homeshopping channel and its inventory is stacked with hundreds of brands and products which are delivered free of cost across 2,000 cities in India. The anchors help you choose the right product by giving you information and recommendation on which merchandise will suit your lifestyle needs. You can also get your favourite television set, washing machine or ornament set with a certain discount on the actual price! And if you want to exchange a product or want a refund, you can do it without any hassle.
Are you ready to shop, sitting on your comfy couch then?