For some Delightenment!

If you are planning to do up your place in a colourful mode, check out the new extension of Either Or store — Either Or Delightenment. The store which was launched two weeks back boasts of colourful accessories, linen, ceramics and other bric-a-bracs. One of the partners of the store, Ritika Tickoo says, “Either Or Delightenment is an extension of the core philosophy of the parent store. It is about bringing people together. Once a client walks in, he/she can air their views and give us their feedback. For that, we have made this an interactive space. There is a food alcove, an audio-visual corner, and spaces for art exhibitions and creative workshops. You can compare it with travel shows, like a sharing space of creative energies of artists, NGOs or freelance designers.”
Everything the store has to offer is displayed on the wooden shelves. So, you just have to scan the shelves and zero in on the accessories that perfectly compliment your home, or you!
The store is all about colour and vibranacy. Elaborating on the collection, Tickoo says, “We have completed 12 years in the city. So, as the celebration of entering into the 13th year, we have introduced a new series of special products, fondly called — Utchki. It means ‘hiccup’ in Marathi. The range is all about celebrating the Maharastrian way of life, culture, performance in a hip, chic way. In short, the range is all about blending cultures.”
Under this vibrant series, there are three special displays. Check out the cushions and bags where traditional motifs have been embossed and painted. The bags have paintings of girls in traditional Maharastrian jewellery.
Once you have finished browsing through the bag section, check out the colour coordinated items of the well known design house Freedom Tree. On display are ceramics, accessories and bed linens. The USP of the collection is that it is funky, trendy and suited to the taste of the present generation.
In the other corner of the store is Winter Garden — where the designs of a textile artist are showcased. The sarees, stoles, kurtis and shawls are made from a variety of textiles. There is a special feel and touch to it. As for the designs and prints, there is a juxtaposition of kanthas, kalamkari work with block prints and so on. The stoles are availavble in jacquard and in a variety of flowery prints.
Reveals Tikoo, “These colourful stoles can be worn over a coat or can be tied into a knot to give that special effect.” The prices of these products start from Rs 50 and can go upto a couple of thousands rupees.
As for its future plans, Tickoo plans to upgrade the stock every month. “We plan to launch new products every month that will portray the Maharastrian culture,” informs Tickoo.