As the weather turns once again, and the Inca Gods decide to unleash their power, Do U Speak Green, the organic clothing brand presents summer coolers to add to your wardrobe. The collection designed from organic cotton and bamboo fabric is available at Nature's Bounty, Koregoan Park.
Shishir Goenka, entrepreneur and avid nature lover is the tour de force of Do U Speak Green (DUS'G). Goenka has put in many months of intensive research before foraying into the market. He says, “We spoke with farmers and delved deep into the benefits of organic cotton. Through my brand, I want to express that organic material is beautiful and multi-dimensional. By using eco-friendly processing techniques, I want to contribute to reducing carbon footprints and help in creating a green world.”
He combines high fashion with organic material and strongly believes that the future of fashion lies in sustainability.The clothes, curiously, fill one with a sense of calm.
What makes the range stand apart are the outfits designed from organic cotton and bamboo fabric, which are not only eco-friendly but also trendy and chic. “We have used 100 per cent cotton that has neither been treated with chemicals or pesticides nor been dyed. Organic cotton is good for the skin, unlike clothes made of Bt cotton. Some other clothes are made of bamboo jersey. The fabric is regenerated from bamboo and is 100 per cent pure. Moreover, it absorbs moisture, is anti bacterial and anti static. The fabrics are extremely soft and comfortable to wear,” he says.
Setting the lone for long lazy summers is the “Stories of the Wild” collection. The exuberance of Indian wild life in its beautiful natural form is expressed in the ensembles. Designed by Grejor Segner and Shayan Mitra , the outfits for men, women and children are sensous. The line for menswear never looked so good. The store has a wide range of organic baby clothes as well. On display are a variety of leggings, tees, polo, shorts, jersey and yoga wear. One can teem the colourful shirts and tops with a pair of denims and give a whole new spin to the fashion world. The price of these products ranges between rs 325 to Rs 1,495.
As for his future plans, Goenka plans to continue with his mission to contribute for the preservaton of natural environment with the help of citizens.
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