Saturday, April 2, 2011

For men only

Head Quarters has opened its exclusive showroom of mens wear and accessories at Inorbit Mall, Ahmednagar Road
Head Quarters, the formal wear destination for men, which opened at Inorbit mall on Ahmednagar Road intends to add the right kind of pizzaz and style to a man’s wardrobe. The store is the brand’s 10th premium store in the country after Kolkata, Delhi, Bangalore, Mumbai, Kanpur and Indore. It’s a one-stop-destination for brands like Indigo Nation, John Miller, Urbana, Lombard and Daniel Hetcher.
Speaking at the launch, Aditya Puri, Senior Manager, Retail Operations said, “The store is meant for the Gen X. They are highly fashionable, into perfect grooming and conscious about how they turn up. And our store is the perfect answer to all these. There are a variety of apparels for every occasion, priced reasonably to suit everyone’s pocket. For instance, we have a range of shirts, trousers and accessories from Indigo Nation which are suitable for college students and working men. Likewise, Daniel Hechter is a high-end collection.”
He continued, “We want to build a relationship with our customers. From the time a student walks into our store, till he gets a job interview, he can style himself for every momentous occasion. And we want to make our presence felt in the entire growth cycle.”
For the uninformed, Indus-League Clothing Ltd is a lifestyle-marketing firm headquartered in Bangaluru. The brand is a part of India’s biggest retail giant — the Future Group. Since its launch 11 years back, Indus League has grown to be amongst the largest apparel firms in the country, with a nationwide presence of exclusive stores, shops-in shops in national chain stores and multi-brand outlets. Indus League markets a diverse set of brands including Indigo Nation, Urban Yoga, Jealous 21, John Miller, Urbana and the French Brand — Daniel Hechter.
Besides clothes, the 2000 sq ft store will be also stocking a variety of accessories that complete your aspirations. So there are ties, handkerchiefs and belts available in a variety of colours and textures. Suits too are the flavour of the season.
As you walk round the store, the sheer range of shirts, trousers, jackets and suits made from an array of fabrics enriched with detailing will captivate you. Styling is yet another highlight of the brand, one finds. Check the shirts in linen and cotton in a variety of shades and prints. The linen shirts radiate elegance through an abundance of colours and styles.
For making the right choice, the trained staff will guide you. The trial studio at the store is a specially crafted ramp with suitable lighting arrangement.
As for its future plans, the brand plans to open a couple of outlets at Phoenix Mills in the city.

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