Furniture festival

Designer Concepts at Aundh sells furniture with innovative design Rasik Shah and Viral Vira have been in the furniture trade for 11 years. They shifted from Mumbai to Pune in 2003 and joined Tangent Furniture Mall. Their know-how enables the duo to understand their customers’ needs and design furniture according to individual tastes. But despite all their success Shah and Vira were not entirely happy. They realised that they needed a outlet to bring out every aspect of their creative abilities. To achieve this they opened their Designers Concepts furniture store at Aundh in April 2014. To ensure exclusivity, they have collaborations with select furniture makers. Tangent, Space Wood and Bluebell are the brands they deal in. What makes the store stand apart from the other furniture stores in the city are their unique designs and innovative ideas in furniture. Designer Concepts has tied up with manufacturers who exclusively design for them Shah says, “The products of our store are meant for upper middle class and middle class segments as well as for the lower income group. A customer can buy furniture for the entire home, including bedroom concepts, children furniture wardrobes, study table, chairs and so on.” The store is set up over four levels. While sofas are displayed on the first floor, the second floor features a range of dining tables, chairs and bar counters. Office furniture takes up the third floor while the fourth floor showcases bedroom furniture and artefacts. The store also sells cane and garden furniture, coffee tables etc. The furniture displays are arty and tasteful and the decor on the walls adds an even more artistic ambience. Vira says,“The furniture for children’s bedrooms is imported from Malaysia and China. The pure leather sofas are imported from Italy, Germany and Denmark. the composite and artificial leather sofas are sourced locally and also imported from China and Malaysia. The furniture can be customised. Locally made furniture can be delivered in 15-20 days, while imports take longer, about 90 days. Our local manufacturing units are at Thane and Daman.” Designers Concepts also have exchange schemes and also offer attractive discounts on larger orders. Finance options are available as well. The store has been attracting a steady stream of customers owing to its innovative designs and wide variety of furniture. And a sizeable section of the customers opt for custom designs. With changing lifestyles the urban clientele is now very selective and want the furniture in their homes to reflect tastes and style. And Designers Concepts’ Shah and Vira have the abilities and the desire to cater to demands of customers from all walks of life.